Tax Strategy Statements

The publication of this strategy document is intended to satisfy the statutory obligations of Playtika UK House of Fun Limited under Para 19, Schedule 19, Finance Act 2016 for the financial year ending December 31, 2024.

Introduction

At Playtika Holding Corp. (Playtika), we are one of the worlds leading developers of mobile games creating fun, innovative experiences that entertain and engage our users. Our success is driven by our commercial strategy of creating a portfolio of games with a loyal and sustainable user base. Similarly, our tax strategy is aimed at creating a sustainable and globally consistent tax operating and reporting structure. Accordingly, our tax strategy applies consistently to all jurisdictions in which we operate, and consists of three key pillars:

• Mitigate Tax Risk
• Embrace Corporate Responsibility
• Engage in Principled Tax Planning

Mitigate Tax Risk

We seek to reduce exposure to tax risk by actively monitoring and evaluating existing tax risks. We regularly review and enhance our tax practices and controls to confirm strict compliance and seek to meet established best-practices. As we continue to grow, we recognize the number of tax and reporting regimes we are subject to may increase. We proactively identify and address potential exposures in tax reporting and compliance.

As we grow through acquisitions, our corporate structure may quickly expand to new jurisdictions with inherited tax risks. Prior to acquisition we perform tax-specific due diligence to confirm adherence to relevant tax regimes and identify any risks to be addressed. We mitigate existing tax risk exposure through our centralized tax department of experienced experts who work in conjunction with local and global tax specialists to understand and meet local requirements while allowing us to apply our consistent tax strategy. As we aim for long-term, sustainable success, we seek to continually improve our tax risk management.

Embrace Corporate Responsibility

We strive to create and maintain positive relationships with tax authorities through collaboration and open communication. Where possible, we engage with tax authorities to increase technical understanding and consistent application of relevant tax law. We commit to providing timely and informative responses to inquiries and are always striving to enhance efficiency for all parties. We are committed to the highest levels of integrity and transparency with our employees and by our third-party providers.

Engage in Principled Tax Planning

Our corporate structure and geographic footprint is driven by our commercial and operational initiatives. We do not engage in aggressive tax planning nor engage in planning for tax to be a principal purpose in our strategic decisions. Our tax planning goal is to increase certainty, consistency, and operational efficiency. Playtika has a zero-tolerance approach to tax evasion and the facilitation of tax evasion by its employees and associated third-party providers.